One-way street in Sadashiv Peth

The name of the street is Krantiveer Vasudev Phadke Path. It has been declared a one-way street and the signs have been put up at both ends of the road. But this is how the road looks:

Can you even guess which way is the right way? As you can see, people are streaming out of the Pune Vidyarthi Gruha, one of Pune's landmarks, taking the wrong way up the road, despite there being myriad lanes just a block away. Saving time and petrol cannot be the reason. The real reason? A total disregard for the law.